Susa WPSL Rebrand


SUSA WPSL is the women’s premier soccer league team on Long Island that competes against other WPSL teams during the summer months. Athletes come home from college to participate in this league in order to prepare for preseason in August. The goal of this rebrand was to create modern designs while keeping SUSA’s main branding color of “Carolina Blue”. I executed this rebrand by researching national premier league teams and how they execute their content, the type of content they post, as well as how they lay it out. I came up with new typefaces, a new color palette, and have been showcasing my work on the instagram @susa_wpsl. In addition, I attended games and took photos of SUSA’s athletes.